A Spanish-only Website. A Twitter account aimed at Latinos. New staff members focused uniquely on building relationships with Hispanics.
It’s all part of a new quiet but emphatic effort underway by Republicans in the House of Representatives — including some of the most conservative members of Congress — to try to repair their image with Hispanics.
The campaign, unprecedented for House Republicans, will debut on Monday, when @GOPEspanol appears on Twitter, said Rep. Cathy McMorris Rodgers, the chairperson of the House Republican Conference.
And plans for it are ambitious, said McMorris Rodgers, who embodies the change in philosophy, having come a long way since backing hawkish immigration bills years ago.
She said that under consideration are a a Spanish-language website, providing Spanish versions of press releases, establishing ties with Spanish-language media and news organizations that target Latinos in English, meeting with leaders of Latino organizations from around the country and sending GOP members to Latino conferences and events in their home districts, she said.