Feb 20

Congressional Republicans Launch Spanish Internet Campaign

A Spanish-only Website. A Twitter account aimed at Latinos. New staff members  focused uniquely on building relationships with Hispanics.

It’s all part of a new quiet but emphatic effort underway by Republicans in  the House of Representatives — including some of the most conservative members  of Congress — to try to repair their image with Hispanics.

The campaign, unprecedented for House Republicans, will debut on Monday, when  @GOPEspanol appears on Twitter, said Rep. Cathy McMorris Rodgers, the  chairperson of the House Republican Conference.

And plans for it are ambitious, said McMorris Rodgers, who embodies the  change in philosophy, having come a long way since backing hawkish immigration  bills years ago.

She said that under consideration are a a Spanish-language website, providing  Spanish versions of press releases, establishing ties with Spanish-language  media and news organizations that target Latinos in English, meeting with  leaders of Latino organizations from around the country and sending GOP members  to Latino conferences and events in their home districts, she said.

Read more at Fox News Latino

Permanent link to this article: http://www.aicfoundation.com/congressional-republicans-launch-spanish-internet-campaign/

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